Sunday, May 19, 2013
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Institutional Effectiveness Plan: Public Information Office

Mission:

Promote a quality public image of Montgomery Community College through advertising, marketing and public relations.

2009-2010 Assessment Outcomes & Use of Results

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College Goal: Develop and implement instructional programs and services, both traditional and distance learning offerings, that are consistent with the assessed needs of the constituent groups in the college’s service area and with state and national standards, including training and retraining of the workforce.
Department Goal: Provide opportunities for growth in current and potential new markets.
Objectives: Continue to target market Montgomery County School students.
Action Plan:
  1. Feature Huskins and Dual-Enrolled students in Yourspace
  2. Bring Polar Volleyball back in 2010 and personally invite high school students who are on campus to attend
  3. Meet with Lindsay Whitley to discuss alternatives for my personal role in marketing to MCS students via school newsletters, banners, MCS websites, social media, etc.
Assessment Strategy: Improved participation of MCS students at MCC activities
Assessment Outcomes: Met with Lindsay Whitley last fall to discuss ways to promote MCC to MCS. Was hopeful the outcome would net MCC having space in the MCS newsletter. Attempted follow up with Mr. Whitley without results. As agreed, I send him weekly Yourspace. Promoted Career Readiness Certification for East and West Montgomery High School in Montgomery Herald, pictured Huskins students in Yourspace photographs and invited them to play Polar Volleyball. Participation and cooperation fell short of expectations.
Use of Results: Continue to forge ties with MCS in other ways as situations arise.
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College Goal: Utilize technology to provide information services that support quality, personalized instruction.
Department Goal: Provide opportunities for growth in current and potential new markets.
Objectives: Create Web landing pages first for niche programs and then for other MCC programs.
Action Plan:
  1. Learn to use Dreamweaver
  2. Finish creating landing pages for Pottery, Taxidermy, Gunsmithing, Shooting Sports.
  3. Begin creating pages for Office Administration Legal, followed by other programs.
Assessment Strategy: Pages up on website
Assessment Outcomes: Took an Ed-2-Go course in Dreamweaver. Created a landing page for Gunsmithing and for Office Administration: Legal. Completed OA Legal initially as an OA Legal online ad was placed on the NALS website where inquiries would come via the internet. Results have been promising.
Use of Results: Continue to advertise on NALS website if funding is available. Continue building landing pages as time permits.
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College Goal: Insure that services are provided to industry, small businesses, and other community initiatives to facilitate economic growth.
Department Goal: Provide opportunities for growth in current and potential new markets.
Objectives: Create various visual presentations to use for promoting the college both on and off campus.
Action Plan:
  1. Continue to take new photographs of each curriculum program on a rotating basis, using a calendar to ensure coverage of all programs.
  2. Use photographs for a visual presentation.
  3. Attempt a video project.
Assessment Strategy: Production of video project / photo presentation
Assessment Outcomes: New pictures taken of all curriculum programs annually. Created a “slide video” that was used by the college recruiter and by the Pottery instructor at several venues. Also created a short slide video showing the year in review, used at a few MCC events. Created a video of “Wettermelon Wednesday” and posted to YouTube. The video is now linked to MCC’s Facebook page. The video was extremely rough as it was only a first attempt.
Use of Results: Continue to attempt video as opportunities present themselves. Continue to photograph all curriculum programs annually and update visual presentations using the photographs.
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College Goal: Insure that services are provided to industry, small businesses, and other community initiatives to facilitate economic growth.
Department Goal: Provide opportunities for growth in current and potential new markets.
Objectives: Make use of social media to promote the college
Action Plan:
  1. Create content for presentation on YouTube
  2. Create content for a Facebook/Myspace page
Assessment Strategy: Posting of content on social media sites
Assessment Outcomes: Created a fun video of “Wettermelon Wednesday” summer event and posted to YouTube. Also started an MCC Facebook page and update it regularly.
Use of Results: Continue to use Facebook and other social media to promote MCC
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College Goal: Maintain an ongoing program that insures continual improvement and a high standard of institutional effectiveness, consistent with the expectations of governing and accrediting agencies.
Department Goal: Stay up-to-date on current trends in the profession and upgrade skills on a regular basis.
Objectives: Attend one professional development conference or course per semester
Action Plan: Attend a PRIMA or similar conference. Possibly take an Ed-to-Go course or attend an online workshop or seminar.
Assessment Strategy: Professional development form filed at the end of the IE period.
Assessment Outcomes: No travel funds available but participated in bi-monthly PIO conference calls. Used personal funds to take Dreamweaver course through Ed-2-Go and used it to create Gunsmithing and Office Administration Legal landing pages on the internet. Attended PRIMA webinar “Measuring Marketing Effectiveness.”
Use of Results: Continue to update skills through professional development annually.

Institutional Effectiveness Plan
2010-2011

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College Goal: Develop and implement instructional programs and services, both traditional and distance learning offerings, that are consistent with the assessed needs of the constituent groups in the college’s service area and with state and national standards, including training and retraining of the workforce.
Department Goal: Provide opportunities for growth in current and potential new markets.
Objectives: Continue to target market Montgomery County School students.
Action Plan: Work with Vice President of Student Services and college President to establish relationships with Montgomery County School principals and other key MCS individuals
Person(s) Responsible: PIO, Vice President of Student Services, MCC President
Anticipated Date for Achieving Objective: May 2011
Assessment Strategy: Improved relationships and cooperation with MCS personnel
Budget Needs to Accomplish Objective: None
Assessment Outcomes: Will be completed in May 2011
Use of Results: Will be completed in May 2011
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College Goal: Insure that services are provided to industry, small businesses, and other community initiatives to facilitate economic growth.
Department Goal: Provide opportunities for growth in current and potential new markets.
Objectives: Create various visual presentations to use for promoting the college both on and off campus.
Action Plan:
  1. Continue to take new photographs of each curriculum program on a rotating basis.
  2. Continue to use video at special events for use on social media sites.
  3. Work with the Webmaster to discover other online avenues for advertising and to create attractive web ads
  4. Complete work begun in 2010 on college viewbook, update and reprint as needed in 2011
  5. Evaluate placement of current tray liners and determine the numbers and locations to maximize exposure and effectiveness.
Person(s) Responsible: PIO
Anticipated Date for Achieving Objective: Ongoing.
Assessment Strategy: Production of video projects / photo presentations, tray liner placements, viewbooks published.
Budget Needs to Accomplish Objective: $6,000 initial viewbook cost with design (2010 budget,) $1,800 annually for 2,500 tray liners per month; $3,200/5,000 copies of viewbook (2011 budget).
Assessment Outcomes: To be completed May 2011
Use of Results: To be completed May 2011
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College Goal: Insure that services are provided to industry, small businesses, and other community initiatives to facilitate economic growth.
Department Goal: Provide opportunities for growth in current and potential new markets.
Objectives: Continue to make use of social media to promote the college
Action Plan: Continue publicizing MCC events, news and success stories on YouTube and Facebook
Person(s) Responsible: PIO
Anticipated Date for Achieving Objective: May 2011
Assessment Strategy: Posting of content on social media sites
Budget Needs to Accomplish Objective: State operating budget
Assessment Outcomes: To be completed May 2011
Use of Results: To be completed May 2011
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College Goal: Maintain an ongoing program that insures continual improvement and a high standard of institutional effectiveness, consistent with the expectations of governing and accrediting agencies.
Department Goal: Stay up-to-date on current trends in the profession and upgrade skills on a regular basis.
Objectives: Attend one professional development conference or course per semester
Action Plan: Attend a PRIMA or similar conference. Possibly take an online course or attend an online workshop or seminar.
Person(s) Responsible: PIO
Anticipated Date for Achieving Objective: Ongoing
Assessment Strategy: Professional development form filed at the end of the IE period.
Budget Needs to Accomplish Objective: State travel budget for conferences
Assessment Outcomes: To be completed May 2011
Use of Results: To be completed May 2011
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College Goal: Maintain an ongoing program that insures continual improvement and a high standard of institutional effectiveness, consistent with the expectations of governing and accrediting agencies.
Department Goal: Provide opportunities for growth in current and potential new markets.
Objectives: Redesign/update the college’s printed materials
Action Plan:
  1. Establish editorial guidelines for all college publications
  2. Determine changes to be made to each publication
  3. Obtain bids from printing/design firms for logo redesign
  4. Publish editorial guidelines online
  5. Work with design firm to produce updated logos & fonts
  6. Establish new college tagline
  7. Eliminate the printed version of the college catalog and provide only digital versions (CD or DVD and online catalogs) to be completed by March, 2011.
Person(s) Responsible: PIO, marketing team & publications subcommittee
Anticipated Date for Achieving Objective: May 2012
Assessment Strategy: Updated logo, publications & editorial guidelines. Online catalog and digital catalog (DVD or CD)
est. $15,000 for printing & designs. $3,500 for catalog on disk (Set up charge and @ 2,500 copies)
Assessment Outcomes: To be assessed May 2011
Use of Results: To be continued through May 2012
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College Goal: Maintain an ongoing program that insures continual improvement and a high standard of institutional effectiveness, consistent with the expectations of governing and accrediting agencies.
Department Goal: To continue to seek alternative markets via technology.
Objectives: Create guidelines for the online use of the college’s name, logo, and other proprietary materials to the end that a policy be established to regulate their use and protect the college from the possible abuse of same.
Action Plan:
  1. Establish guidelines with the help of community college PIOs and Marketing Team.
  2. Suggest possible policy for approval to enforce guidelines.
Person(s) Responsible: PIO, marketing team & PIOs
Anticipated Date for Achieving Objective: May 2012
Assessment Strategy: Guidelines created and submitted for approval
Budget Needs to Accomplish Objective: State operating budget
Assessment Outcomes: To be assessed May 2011
Use of Results: To be continued through May 2012

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